Write an announcement email
Edit on github
Mailing list is a common channel to reach out to a big group of audience, especially some tech communities. This article includes some tips that help you with writing a release/announcement email:
Subject
Launch/Announce/Release: Project Name and 3-5 word description
Email Content
1st Paragraph: Summary
Explains what is the project and including a link to project website/github.
2nd Paragraph: Description
Provide interesting details to convince people that it’s worth to check out the project e.g. information about the team, special features, impacts etc.
- If this is the first announcement of a project, you might want to include some instructions of how the project works.
- If the announcement is for a new version of an existing project that was previously announced on the list, you might want to include a summarized changelog, essentially “What’s new in version x.y:”
3rd Paragraph: Call for action
Ask audience to test, request for help and feedback, etc. Don’t forget to include contact details - how can people reach the project team or get involved.
Closing
If your audience are techies, you don’t want to be too formal. You could use salutations like “Cheers” or “Best” and make sure to include your team name or your full name with job title.