Utilize promotion channels
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Promotion channel is a website or an online platform where you can publish your content with the purpose of reaching out to visitors, readers or users. This article covers list of recommended services that you might want to explore.
Content Distribution Channels
To push your content to these channels, you need to create an account, mostly free of charge. Think about your audience, you can chose to publish anything that is interesting for your target audience. E.g developers often like to read technical epiphany, a handy technique, a small lesson learned of some sort, code snippets, how-to, tutorial, case study, project, community, or event report etc.
Twitter is an online news and social networking service on which users post and interact with messages known as “tweets”. Use twitter to write informative short messages for instance a call for action, event participation updates, moment sharing, links promotion etc. To get started, you can check out this How-to-use-twitter article.
LinkedIn - you can create articles on your LinkedIn to promote to your professional network.
Youtube - use youtube to publish content like how-to video, installation guide, deployment screencasts etc. Videos are more attractive than text which could lead to a better outreach.
Hacker News is a social news website focusing on computer science and entrepreneurship. This site is well-known among tech communities. You can submit an article which is considered as “anything that gratifies one’s intellectual curiosity”. Check out their guidelines for a list of unaccepted stories.
Reddit - offers similar service like Hacker News but it covers more topics and communities. Read Reddit content policy before you start to submit an article
Medium is a content sharing platform that allows everyone to share stories and ideas with the world. There is a number of developers who enjoy pushing their content here, you can also Write a post.
Opensource.com is maintained by Red Hat. It provides a variety of topics around open source. It offers a section where community writers can submit their content. However the process is a bit complicated.
- First, you submit a topic proposal and wait for their feedback
- Second, you need to send a draft article for review to open@opensource.com
- Additionally, you might also want to review their submission guideline.
Event Promotion and Management Tools
Devpost is a platform that helps you run, manage and promote hackathons. Developers sign-up through this platform if they want to participate in software competitions or to look for job opportunities.
Eventbrite is a U.S.based event management platform. The service allows users to browse, create, and promote local events. The service charges a fee to event organizers in exchange for online ticketing services, unless the event is free.
Eventyay is a open source event management platform which is very similar to eventbrite including functions like scheduling, ticketing, promotion, call for papers etc. Additionally, this service offers users the freedom to setup and run events on their own server.
Meetup is a website providing membership software, allowing its members to schedule events using a common platform. Organizers need to pay a fee to maintain a group and launch events. Members can browse events for free.
Facebook Group is an easy-to-use and common tool to create and promote an event. However, its outreach is limited as there’s always too much information on Facebook. A paid-ads event will have a better reach than a free one.